Three product types in this catalogue each have a top seller that has moved more than 750,000 units on TikTok Shop Malaysia — herbal shower gel, 30 ml perfume and deodorant spray. This is the full 2026 TikTok Viral catalogue: 23 own-brand versions of what is already selling, with the price bands and volumes that make each one worth launching.
Written & researched by Creaton Poh, industry researcher · Technical input by ORIZI Group R&D Team · Fact-checked by ORIZI Group Editorial · Published by ORIZI Group · Last reviewed September 2026
Disclosure: This article is published by ORIZI Group and describes our own OEM development portfolio. Sales figures are estimates of units sold on TikTok Shop Malaysia for the leading listing in each category, tracked by ORIZI Group in 2026; brands are deliberately not named.
Quick answer: what is in the TikTok Viral catalogue?
ORIZI Group’s 2026 TikTok Viral catalogue contains 23 private-label products across seven categories that already sell in volume on TikTok Shop Malaysia: four herbal shower gels, four 30 ml eaux de parfum, four deodorant sprays, four toner pads, three face-care products, two SPF50 sunscreens and two 10 ml roll-on perfumes. Each one is matched to a proven best-seller on ingredients, size and price band, and is made in Malaysia under the seller’s own brand from 1,000 units per SKU.
Key takeaways
- Volume lives in the RM20–RM45 band. The three biggest categories here — shower gel, perfume and deodorant — all peak at that price, and all three have a leader past 750,000 units.
- On TikTok the cheaper product outsells the famous one. In cleanser and sunscreen, the local listing at a third of the international price sells two to five times the units.
- Herbal and heritage ingredients travel. Bidara, kemuning hitam and semambu are local names that sell because the buyer already knows them.
- Launch in fragrance families, not single SKUs. Perfumes, deodorants and shower gels sell as a set of scents, so each category here is built as four variants.
- Toner pads and roll-ons are the entry point. Lower volume, but a RM9.90–RM19.90 ticket is how a new shop earns its first reviews.
How to read this catalogue
Every product below started from the same question: what is already selling on TikTok Shop Malaysia, at what price, and in what volume? For each category we tracked the two leading listings, then built an own-brand version with comparable ingredients, the same pack size and room for a better margin. The market figures are shown per category; the products are shown one by one, each with its own formula page. The whole range sits in the TikTok Viral collection, and the wider picture of what is trending is in our Malaysia Skincare Trend Index 2026.
1. Herbal shower gels (4 products)
The single biggest mover in this catalogue. Herbal shower gels built on ingredients Malaysian buyers grew up with — bidara leaf, kemuning hitam, neem (semambu), a seven-flower bath — sell in family sizes at a price that makes them an easy repeat order.
| Where the category sells | Retail price | Estimated units sold |
|---|---|---|
| Local herbal shower gel, 500 ml | RM35.00 | about 845,000 units |
| Premium herbal shower gel, 300 ml | RM119.80 | about 134,000 units |
| Product | Pack | What it does |
|---|---|---|
| Bidara Shower Gel – Lime 800ml | 500ml | Cleansing, Refreshing |
| Kemuning Hitam Shower Gel 500ml | 500ml | Cleansing, Refreshing |
| Seven Flower Shower Gel 500ml | 500ml | Cleansing, Refreshing Vera , Hibiscus Flower Rose Flower, |
| Neem and Bidara Shower Gel 500ml | 500ml | Cleansing, Refreshing Leaf , Kaffir Lime Neem |
Bidara Shower Gel – Lime 800ml
Kemuning Hitam Shower Gel 500ml
Seven Flower Shower Gel 500ml
Neem and Bidara Shower Gel 500ml
2. 30 ml eau de parfum (4 products)
Affordable eau de parfum is one of the fastest-moving beauty categories on TikTok in Malaysia. Buyers shop by scent family, not by brand story, so this line is built as four families that cover what the leaders sell: white floral with woody spice, cacao and tuberose, sweet floral amber, and aquatic white floral.
| Where the category sells | Retail price | Estimated units sold |
|---|---|---|
| Leading 30 ml perfume line | RM35.00 | about 765,000 units |
| Second 30 ml perfume line | RM20.00–RM35.00 | about 300,000 units |
| Product | Pack | What it does |
|---|---|---|
| Eau de Parfum – White Floral Woody Spice 30ml | 30ml | Perfume Floral, Woody, Citrus, Warm |
| Eau de Parfum – Cacao Tuberose 30ml | 30ml | Perfume |
| Eau de Parfum – Sweet Floral Amber 30ml | 30ml | Perfume Sweet Floral, Powdery |
| Eau de Parfum – Aquatic White Floral 30ml | 30ml | Perfume Sweet, Aquatic, White Floral |
Eau de Parfum – White Floral Woody Spice 30ml
Eau de Parfum – Cacao Tuberose 30ml
Eau de Parfum – Sweet Floral Amber 30ml
Eau de Parfum – Aquatic White Floral 30ml
3. Deodorant sprays (4 products)
A 90 ml body deodorant spray in four scents: original, lime, melon and berry. Low price, daily use and a strong scent identity make it one of the most re-bought products in the catalogue, and a natural add-on to a perfume order.
| Where the category sells | Retail price | Estimated units sold |
|---|---|---|
| Leading deodorant spray, 90 ml | RM45.00 | about 838,000 units |
| Second listing, 90 ml | RM20.00 | about 20,000 units |
| Product | Pack | What it does |
|---|---|---|
| Natural Deodorant Spray – Original 90ml | 90ml | Odour Protection |
| Natural Deodorant Spray – Lime 90ml | 90ml | Odour Protection |
| Natural Deodorant Spray – Melon 90ml | 90ml | Odour Protection |
| Natural Deodorant Spray – Berry 90ml | 90ml | Odour Protection |
Natural Deodorant Spray – Original 90ml
Natural Deodorant Spray – Lime 90ml
Natural Deodorant Spray – Melon 90ml
Natural Deodorant Spray – Berry 90ml
4. Toner pads (4 products)
Toner pads turn a skincare active into something a buyer can understand in three seconds of video: one pad, one wipe, one job. Four actives cover the four most-searched concerns — salicylic acid for oil and breakouts, niacinamide for tone, vitamin C for dark spots, and ceramide for the barrier.
| Where the category sells | Retail price | Estimated units sold |
|---|---|---|
| Leading toner pad line, 30 pads | RM19.90 | about 30,000 units |
| Second toner pad line, 30 pads | RM19.90 | about 20,000 units |
| Product | Pack | What it does |
|---|---|---|
| Salicylic Acid Toner Pad 30 pads | Pads | Oil Control, Anti- Ance |
| Niacinamide Toner Pad 30 pads | Pads | Brigthening, Oil Control |
| Vitamin C Toner Pad 30 pads | pads | , Dark Spot Care |
| Ceramide Toner Pad 30 pads | pads | Skin Barrier Repair ，Hyaluronic Acid，Centella |
Salicylic Acid Toner Pad 30 pads
Niacinamide Toner Pad 30 pads
Vitamin C Toner Pad 30 pads
Ceramide Toner Pad 30 pads
5. Face care: mist, cleanser, moisturiser (3 products)
This is where the TikTok price logic shows most clearly. A ceramide cleanser from an international brand at RM149 sells about 14,000 units; a local ceramide cleanser at RM49 sells about 59,000. The buyer wants the ingredient, not the logo — which is exactly what an own-brand version delivers.
| Where the category sells | Retail price | Estimated units sold |
|---|---|---|
| Local ceramide milky cleanser, 100 ml | RM49.00 | about 59,000 units |
| International ceramide cleanser, 125 ml | RM149.00 | about 14,000 units |
| Leading glow face mist, 60 ml | RM35.00 | about 87,000 units |
| Leading hydrating moisturiser, 60–100 ml | RM59.00–RM89.00 | about 59,000–265,000 units |
| Product | Pack | What it does |
|---|---|---|
| Gold Glow Hydrating Face Mist 60ml | 60ml | Brightening, Glow Hyaluronic Acid, Gold , |
| Ceramide Milky Cleanser 100ml | 100ml | Cleansing, Refreshing |
| Argan Vitamin Glow Moisturizer 60ml | 60ml | Cleansing, Refreshing Centella Asiatica, Avocado Oil |
Gold Glow Hydrating Face Mist 60ml
Ceramide Milky Cleanser 100ml
Argan Vitamin Glow Moisturizer 60ml
6. Sunscreens (2 products)
Two SPF50 formats: a hybrid tinted sunscreen with vitamin C, alpha arbutin and blue-light protection, and a lightweight milky sunscreen. The same pattern repeats — the local listing at a fraction of the international price outsells it.
| Where the category sells | Retail price | Estimated units sold |
|---|---|---|
| Local tinted sunscreen, 30 ml | RM69.00 | about 30,000 units |
| International tinted sunscreen, 50 ml | RM108.54 | about 15,000 units |
| Local milky sunscreen, 30 ml | RM45.00 | about 7,000 units |
| International milky sunscreen, 60 ml | RM172.25 | about 1,400 units |
| Product | Pack | What it does |
|---|---|---|
| Hybrid Tinted Sunscreen SPF50 PA++++ 30ml | 30ml | Sunscreen C，Hyaluronic Acid， Vitamin |
| Milky Sunscreen SPF50+ PA++++ 30ml | 30ml | Sunscreen UV Filters， Skin-conditioning |
Hybrid Tinted Sunscreen SPF50 PA++++ 30ml
Milky Sunscreen SPF50+ PA++++ 30ml
7. Roll-on perfumes (2 products)
A 10 ml roll-on at RM9.90 is the lowest ticket in the catalogue and the easiest first purchase for a new shop. Two scents — a sweet gourmand and a soft floral — pair naturally with the 30 ml eau de parfum line as a trial size.
| Where the category sells | Retail price | Estimated units sold |
|---|---|---|
| Leading 10 ml roll-on | RM9.90 | about 4,100 units |
| Second 10 ml roll-on | RM9.90 | about 2,100 units |
| Product | Pack | What it does |
|---|---|---|
| Roll-On Perfume – Sweet Gourmand 10ml | 10ml | Fragrance |
| Roll-On Perfume – Soft Floral 10ml | 10ml | Fragrance |
Roll-On Perfume – Sweet Gourmand 10ml
Roll-On Perfume – Soft Floral 10ml
Which category to launch first
- You want volume from day one: herbal shower gel. The biggest category here, the simplest claims, and a family size that repeats monthly.
- Your audience is young and shops by scent: the four 30 ml perfumes plus the matching deodorant sprays — a scent family sold two ways.
- You are building a skincare shop: start with the four toner pads. Low price, easy to demonstrate, and each pad leads naturally to the cleanser and sunscreen.
- You need a low-risk first listing: the roll-ons. A RM9.90 product earns reviews quickly and becomes the sample for the full-size perfume.
- You already have a skincare following: the ceramide cleanser and the two sunscreens, where the price gap to the international product is widest.
The ORIZI perspective
The mistake we see most often with TikTok launches is copying the best-seller exactly and then competing on price alone. The listing that wins is almost never the cheapest — it is the one that matches the leader on the thing buyers actually check (the ingredient, the scent, the size) and beats it on one visible detail: a bigger bottle, a fourth scent, a pump instead of a flip cap. That is how every product in this catalogue was specified.
The second is launching one SKU. Scent-led categories sell as families. A single perfume looks like a test; four perfumes look like a brand, and the buyer who liked one comes back for the second.
What is fixed and what you can change
- Change freely: brand name, packaging design, scent direction, colour, and the number of variants in each family.
- Change with reformulation: active levels, texture, a fragrance-free version — each restarts stability testing.
- Needs testing on your finished formula: SPF and PA ratings, and any long-lasting fragrance claim such as hours of wear.
Sales figures in this article are ORIZI Group’s estimates of units sold on TikTok Shop Malaysia for the leading listings in each category during 2026. They show demand for the category, not a forecast for a new brand.
Frequently asked questions
What is the minimum order quantity for the TikTok Viral range?
From 1,000 units per SKU. For a smaller first run, ready formulas start from 50 units under our R2B route — many sellers test there first and move to this range once a product is selling.
Are these copies of other brands’ products?
No. Each product is an own-brand formula developed by ORIZI Group, matched to a best-selling category on ingredients, size and price band. Your product carries your brand, your packaging and your own scent or formula choices.
How fast can I launch?
Ready formulas with your own branding typically take four to eight weeks, mostly driven by packaging. Any change to the formula adds stability testing time.
Can I sell these products outside Malaysia?
Yes. The formulas are produced in Malaysia and can be adapted for other ASEAN markets. Each country has its own cosmetic notification route, and sunscreens are the most tightly controlled category.
Can I change the scent of the perfumes and shower gels?
Yes. Scent is the easiest thing to change, and it is usually where a seller should make their own mark.
Which product sells the most?
By volume, herbal shower gel, 30 ml perfume and deodorant spray — each has a leading listing past 750,000 estimated units on TikTok Shop Malaysia. By ease of launch, the RM9.90 roll-on perfume.
Is the range halal?
The range is produced in a JAKIM halal-certified facility and developed to be halal-suitable; halal certification for a finished product is completed as part of the project where the brand requires it.
Sources
- ORIZI Group TikTok Viral Product Catalogue 2026 (product specifications, pack sizes and ingredient stories).
- ORIZI Group category tracking, TikTok Shop Malaysia, 2026 (retail prices and estimated units sold for the leading listings in each category).
- Malaysia Skincare Trend Index 2026, ORIZI Group.
Update history
- September 2026 — First published. All 23 products live in the ready-formula catalogue with their own formula pages.
Selling through pharmacy chains as well as TikTok? See the 10-product pharmacy own-brand range.
Launch your own TikTok range
Tell us which category you want to win and your target price, and we will come back with the formula, the pack and a quotation. Browse the full TikTok Viral collection, or contact ORIZI Group.
