Foundation & Concealer

OEM Foundation & Concealer Manufacturer Malaysia

Products › Cosmetics & Makeup › Foundation & Concealer

Develop your own foundation and concealer range with ORIZI Group, an OEM and private-label manufacturer in Malaysia. We create liquid, cushion, stick and cream foundations and concealers — with your shade range, coverage and finish.

ISO 22716 Cosmetic GMPHalal-capableNotifiable with NPRALow MOQ & custom formulation

What is a foundation?

A foundation is a complexion product applied to even out skin tone and create a smooth base, available in different coverage levels and finishes.

Complexion products are the anchor of a makeup line and a strong first product for a new brand.

Product types we manufacture

Common directions brands develop with us, adjustable for shade, finish and positioning.

Liquid Foundation

Buildable coverage in matte to dewy finishes.

Cushion Foundation

Portable cushion compact for easy application.

Stick Foundation

Solid, high-coverage on-the-go format.

Concealer

Targeted coverage for blemishes and dark circles.

Serum Foundation

Skincare-infused light-coverage base.

Powder Foundation

Pressed powder complexion product.

Popular directions

Coverage

Light, medium and full-coverage directions.

Finish

Matte, natural and dewy finishes.

Skin benefits

Foundations with skincare and SPF directions.

Shade range

Inclusive shade and undertone development.

Textures & Finishes

We develop this category across many textures and finishes:

LiquidCushionStickCreamPowderSerum

Common concepts & finishes

Shade, finish and formula concepts frequently requested:

Matte finishDewy finishNatural finishBuildable coverageSPF directionSkincare-infused

How to choose the right product

Coverage	Light, medium or full.
Finish	Matte, natural or dewy.
Format	Liquid, cushion, stick or powder.
Shade range	Number of shades and undertones.
Market tier	Mass, masstige or premium.

Liquid vs Cushion vs Stick Foundation

Format	Coverage	Best for
Liquid	Light–full, buildable	Everyday, all skin types
Cushion	Light–medium	On-the-go touch-ups
Stick	Medium–full	Quick, high coverage

Frequently asked questions

What complexion products can you manufacture?

Liquid, cushion, stick, cream, powder and serum foundations plus concealers — from a ready base or a custom shade and formula.

Can I develop custom shades?

Yes. We develop custom shade ranges, undertones and finishes to match your brand and target market.

What is the minimum order quantity?

From as low as 30–50 units through our Ready2Brand programme on selected ready formulas; regular private-label starts around 100 units and custom formulations higher. Contact us for a confirmed MOQ and lead time.

What is the difference between a foundation and a concealer?

Foundation evens out the overall complexion, while concealer gives targeted coverage for blemishes and dark circles. We develop both.

Can makeup be Halal and NPRA-notifiable?

Yes. Our cosmetics are produced under ISO 22716 cosmetic GMP with Halal-suitable and NPRA-notifiable options.

Related product groups

Explore BB / CC / Tinted Explore Primer & Setting Powder Back to Cosmetics & Makeup

Ready to develop your own foundation? Share your target coverage, finish and shade range, and ORIZI Group will guide you to a suitable formula.

Request a Foundation Quote