Concept Ideas 26’ is Dr Orizi’s texture-led concept library: 33 private-label skincare, body and hair concepts across ten themes, built on the textures that are selling in Korea right now — bi-phase, colour, stringy gel, capsules, plant PDRN and exosomes. Every product shown here is unbranded and waiting for your label.
Written by Creaton Poh · Technical review ORIZI Group R&D · Fact-checked by ORIZI Group Editorial · Published 18 October 2026 · Disclosure: ORIZI Group is a Malaysian OEM/ODM manufacturer. Every item in this catalogue is a development concept, not a registered product, and each one requires its own formulation, stability and safety work and NPRA notification before sale. Market textures referenced in this article are described generically; no brand is named.
Quick answer: what is in the Concept Ideas 26’ library?
Concept Ideas 26’ is ORIZI Group’s texture-first concept catalogue for Dr Orizi, the group’s cosmetics and personal care factory. It holds 33 private-label concepts in ten themes: Bi-Phase, Colour, Milky Micro-Emulsion, Stringy Matrix, Ceramides in Capsules, Peptide Stack, Plant-based PDRN and Exosomes, The Power of Numbers, five concepts carrying in-vivo study data, and a cost-effective hair care trio. Each one can be taken as shown or rebuilt on your own actives, shade, fragrance and pack, and is manufactured under ISO 22716 cosmetic GMP with JAKIM Halal certification.
Key takeaways
- Texture is the claim now. Shake, pour, string, burst — the first second on skin is the product demo, and it is what gets filmed.
- Clinic actives have moved to the shelf. PDRN and exosome ingredients that used to sit in aesthetic clinics are now ordinary retail skincare (GreyB; Fashionista).
- Plant-derived sourcing is the export key. Plant PDRN rather than porcine or salmon is what lets a formula ship into Muslim-majority markets.
- A number beats an adjective. “8 hyaluronic acids” or “6 peptides” on the front panel answers the comparison question before a shopper asks it.
- Few bases, many products. The ten themes sit on a small set of texture systems, so changing shade, fragrance or fill does not restart development.
How the library is organised
The library is built on four things the market is moving towards: Look (colour and visual transformation as the product story), Feel (texture and sensorial as the experience), Function (multifunctional and hybrid products) and Result (visible, immediate efficacy). Every concept below is built on at least two of them. Malaysia is one of the region’s larger destinations for imported beauty products, including from South Korea, with beauty and personal care revenue around USD 3.2 billion (International Trade Administration) — which is the shelf these textures are arriving on.
Related: ready formulas · OEM serums · OEM toners and mists · Halal OEM.
Concept 01 — Bi-Phase
Two layers that must be shaken. The ritual is the product demo: the customer sees the formula work before anything touches their skin, which is why bi-phase mists travel so well on video.
| Concept | Format | Active story |
|---|---|---|
| 3D Lifting Cream Mist | Fine-mist spray 50–100 ml | SAFEELIA EMUL-2L |
| PDRN Collagen Glow Jelly Mist Serum | Mist serum 100 ml | Rose PDRN Solution, Hyalpol Matrix, SCF Gromwell(D) |
| White Truffle Vital Spray Serum | Spray serum 100 ml | White Truffle Extract, SCF Gromwell(D), 8 Hyaluronic Acid Complex |
| Ceramide Bi-Phase Serum | Dropper serum 30 ml | MYFerm, CeraMix O2, Hyalpol Matrix, Guaiazulene |
3D Lifting Cream Mist
Bi-phase emulsifier system — an oil and water split that re-emulsifies in three shakes Actives: SAFEELIA EMUL-2L. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
PDRN Collagen Glow Jelly Mist Serum
Plant-derived PDRN, multi-weight hyaluronic polymer matrix, supercritical gromwell root extract Actives: Rose PDRN Solution, Hyalpol Matrix, SCF Gromwell(D). Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
White Truffle Vital Spray Serum
White truffle extract, supercritical gromwell root extract, 8-weight hyaluronic acid complex Actives: White Truffle Extract, SCF Gromwell(D), 8 Hyaluronic Acid Complex. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Ceramide Bi-Phase Serum
Post-biotic ferment complex, oxygenated ceramide blend, hyaluronic matrix, guaiazulene Actives: MYFerm, CeraMix O2, Hyalpol Matrix, Guaiazulene. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concept 02 — Colour
Natural pigments, suspended pulp and colour-change systems. The bottle does the marketing: one still image of the pour carries the whole product story, with no model and no claim.
| Concept | Format | Active story |
|---|---|---|
| Holy Hyssop Serum 30 | Clear gel serum 30 ml | WThick™AAVC, Isoprene Glycol-S, Hyssop Extract, Vitasome C, 8 Hyaluronic Acid Complex |
| Red Smoothie Serum 30 | Clear gel serum 30 ml | WThick™AAVC, Isoprene Glycol-S, Resooth-R30, Dragon Flame <Pulp Extra> |
| Deep Water Surge Serum 30 | Clear gel serum 30 ml | WThick™AAVC, Isoprene Glycol-S, Hyalpol Matrix, WKPep®Wateren 01, Genipap Blue |
Holy Hyssop Serum 30
Clear suspension gel thickener, isoprene glycol base, hyssop extract, encapsulated vitamin C, 8-weight hyaluronic complex Actives: WThick™AAVC, Isoprene Glycol-S, Hyssop Extract, Vitasome C, 8 Hyaluronic Acid Complex. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Red Smoothie Serum 30
Clear suspension gel thickener, isoprene glycol base, soothing botanical complex, dragon-fruit pulp extract Actives: WThick™AAVC, Isoprene Glycol-S, Resooth-R30, Dragon Flame <Pulp Extra>. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Deep Water Surge Serum 30
Clear suspension gel thickener, isoprene glycol base, hyaluronic matrix, hydration peptide, genipap-derived natural blue Actives: WThick™AAVC, Isoprene Glycol-S, Hyalpol Matrix, WKPep®Wateren 01, Genipap Blue. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concept 03 — Milky Micro-Emulsion
Looks like milk, behaves like water. A sub-micron droplet gives high perceived richness at a low oil load, which makes it the best value texture in the library for large-format toners and body ranges.
| Concept | Format | Active story |
|---|---|---|
| Micro Fitting Essence Mist | Mist 100–200 ml | SAFEELIA SC-250TP / SAFEELIA SC-410MT |
| Rice Lipids + Ectoin Microemulsion | Essence 100 ml | SAFEELIA SC-250TP / SAFEELIA SC-410MT |
| Job's Tears Skin Conditioner | Large-format toner 300–500 ml | SAFEELIA SC-250TP / SAFEELIA SC-410MT |
Micro Fitting Essence Mist
Milky micro-emulsion base, sub-micron droplet, no separation Actives: SAFEELIA SC-250TP / SAFEELIA SC-410MT. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Rice Lipids + Ectoin Microemulsion
Milky micro-emulsion base, rice lipid complex, osmolyte hydration active Actives: SAFEELIA SC-250TP / SAFEELIA SC-410MT. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Job's Tears Skin Conditioner
Milky micro-emulsion base, grain ferment, light barrier lipids Actives: SAFEELIA SC-250TP / SAFEELIA SC-410MT. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concept 04 — Stringy Matrix
The gel that strings between the fingers. Thread length reads to a shopper as concentration, and it is a specification we set and hold across batches rather than an accident of the formula.
| Concept | Format | Active story |
|---|---|---|
| 3D Lifting Ampoule | Ampoule 30–50 ml | WThick™AAVC, ELA Gel-Stringy Polysaccharide, WKPep®Erasin, WKPep®Decatide |
| NAD Bio Lifting Essence | Essence 50 ml | ELA Gel-Stringy Polysaccharide, β-NAD, WKPep®Erasin |
3D Lifting Ampoule
Clear suspension thickener, stringy polysaccharide gel system, anti-wrinkle peptide, decapeptide complex Actives: WThick™AAVC, ELA Gel-Stringy Polysaccharide, WKPep®Erasin, WKPep®Decatide. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
NAD Bio Lifting Essence
Stringy polysaccharide gel system, β-NAD, anti-wrinkle peptide Actives: ELA Gel-Stringy Polysaccharide, β-NAD, WKPep®Erasin. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concept 05 — Ceramides in Capsules
Visible beads of active suspended in the cream, bursting on application. Capsule count per gram is a visual specification, and the beads can be colour-matched to the brand palette.
| Concept | Format | Active story |
|---|---|---|
| PDRN Ceramide Capsule Cream | Jar 50 g | SAFEELIA SC-007W (V) |
PDRN Ceramide Capsule Cream
Vegan ceramide capsule base, suspended active beads, plant-derived PDRN, barrier lipid cushion Actives: SAFEELIA SC-007W (V). Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concept 06 — Peptide Stack
Multi-peptide is now a shelf expectation rather than a differentiator, so the stack has to be named and counted on the front panel. Bakuchiol in place of retinol keeps a range pregnancy-safe and Halal-clean.
| Concept | Format | Active story |
|---|---|---|
| Collagen Retinol Refining Gua Sha Cream | Cream 50 g | WKPep®Erasin, BakuLipid® |
| PDRN Pink Peptide Serum | Serum 30 ml | Rose PDRN Solution, WKPep® AntiAcne Peptide 03, WKPep® Sparin Neo, Dragon Flame <Pulp Extra> |
| Multi-Peptide + HA Serum | Serum 30 ml | WKPep®Decatide, 8 Hyaluronic Acid Complex |
| NAD+ Peptides Dewy Sun Essence | Sun essence 50 ml | WKPep®Decatide, β-NAD |
Collagen Retinol Refining Gua Sha Cream
Anti-wrinkle peptide, bakuchiol lipid complex Actives: WKPep®Erasin, BakuLipid®. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
PDRN Pink Peptide Serum
Plant-derived PDRN, anti-acne peptide, vascular-support peptide, dragon-fruit pulp extract Actives: Rose PDRN Solution, WKPep® AntiAcne Peptide 03, WKPep® Sparin Neo, Dragon Flame <Pulp Extra>. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Multi-Peptide + HA Serum
Decapeptide complex, 8-weight hyaluronic acid complex Actives: WKPep®Decatide, 8 Hyaluronic Acid Complex. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
NAD+ Peptides Dewy Sun Essence
Decapeptide complex, β-NAD Actives: WKPep®Decatide, β-NAD. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concept 07 — Plant-based PDRN and Exosomes
The clinic ingredient made plant-derived and retail-legal. Plant sourcing rather than porcine or salmon is what makes these formulas exportable into Muslim-majority markets.
| Concept | Format | Active story |
|---|---|---|
| Retinol Green Tea PDRN Skin Booster Ampoule | Ampoule 30 ml | Green Tea PDRN, Lactobacillus Lysate-GNS, BakuLipid® |
| Rose PDRN Firming Serum | Serum 30 ml | Rose PDRN Solution, WKPep®Decatide |
| One Day Exosome Pore Ampoule | Ampoule 30 ml or 1.5 ml single-dose sachet | Cicacule, Peeling Complex |
| PDRN Exosome Glaze Mask | Peel-off glaze mask | PSC-EXCAV™, Peeling Complex, Polyvinyl Alcohol |
Retinol Green Tea PDRN Skin Booster Ampoule
Green-tea PDRN, lactobacillus lysate post-biotic, bakuchiol lipid complex Actives: Green Tea PDRN, Lactobacillus Lysate-GNS, BakuLipid®. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Rose PDRN Firming Serum
Plant-derived rose PDRN, decapeptide complex Actives: Rose PDRN Solution, WKPep®Decatide. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
One Day Exosome Pore Ampoule
Encapsulated centella, gentle PHA/LHA peeling complex Actives: Cicacule, Peeling Complex. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
PDRN Exosome Glaze Mask
Plant stem-cell exosome, peeling complex, peel-off film former Actives: PSC-EXCAV™, Peeling Complex, Polyvinyl Alcohol. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concept 08 — The Power of Numbers
Eight acids. Six peptides. A 9:1 ratio. A countable number on the front panel outsells an adjective, and it is the cheapest way for a new brand to look premium on a value base.
| Concept | Format | Active story |
|---|---|---|
| The 6 Peptide Skin Booster Serum | Serum 30 ml | Hyalpol Matrix, WKPep®Decatide |
| 8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser | Cleanser 150 ml | 8 Hyaluronic Acid Complex, PCA-Zn |
| Perfect Balance 9:1 Rice Ferment Milky Essence Toner | Toner 250–500 ml | Natural SW, Niacinamide, PDRN, Beta-Glucan |
| Berry Pool Toner | Toner 250 ml | Berry Berry Complex, Soyamine |
The 6 Peptide Skin Booster Serum
Hyaluronic polymer matrix, decapeptide complex Actives: Hyalpol Matrix, WKPep®Decatide. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser
8-weight hyaluronic acid complex, zinc PCA Actives: 8 Hyaluronic Acid Complex, PCA-Zn. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Perfect Balance 9:1 Rice Ferment Milky Essence Toner
Natural seawater minerals, niacinamide, plant-derived PDRN, beta-glucan Actives: Natural SW, Niacinamide, PDRN, Beta-Glucan. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Berry Pool Toner
Mixed berry antioxidant complex, soy amino-acid surfactant Actives: Berry Berry Complex, Soyamine. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Concepts with efficacy data behind them
Five concepts where our ingredient partner holds in-vivo study data on the active. The data belongs to the partner and is shared under NDA; we re-verify on our own batch before any number reaches a label.
| Concept | Format | Active story |
|---|---|---|
| Spot Gel — fast-acting anti-acne | Tube or spot applicator 10–15 ml | Isoprene Glycol-S, WKPep® AntiAcne Peptide 03, WKPep® Sparin Neo |
| Hair Growth Scalp Serum | Scalp dropper 50–80 ml | Isoprene Glycol-S, WKPep® Hairvive, Cicacule |
| Soothing Serum for compromised skin | Serum 30 ml | Isoprene Glycol-S, Resooth-R30, Amaretine® |
| Instant Anti-Wrinkle Serum | Serum 30 ml | Isoprene Glycol-S, BotaFill BFC |
| Instant Brightening Toner Pad | 60–70 pads per jar | Ins-White IW-7, Peptide-Ace (Sialic Acid) |
Spot Gel — fast-acting anti-acne
Isoprene glycol base, anti-acne peptide, vascular-support peptide, fast-drying clear gel film Actives: Isoprene Glycol-S, WKPep® AntiAcne Peptide 03, WKPep® Sparin Neo. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
In-vivo study data on the active, held by our ingredient partner. It covers the raw material, not a finished ORIZI formula, and we re-verify on our own batch before any number is printed.
Hair Growth Scalp Serum
Isoprene glycol base, hair-growth peptide, encapsulated centella Actives: Isoprene Glycol-S, WKPep® Hairvive, Cicacule. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
In-vivo study data on the active, held by our ingredient partner. It covers the raw material, not a finished ORIZI formula, and we re-verify on our own batch before any number is printed.
Soothing Serum for compromised skin
Isoprene glycol base, soothing botanical complex, clinically tested soothing osmolyte Actives: Isoprene Glycol-S, Resooth-R30, Amaretine®. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
In-vivo study data on the active, held by our ingredient partner. It covers the raw material, not a finished ORIZI formula, and we re-verify on our own batch before any number is printed.
Instant Anti-Wrinkle Serum
Isoprene glycol base, botanical instant film-forming filler, long-term peptide stack Actives: Isoprene Glycol-S, BotaFill BFC. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
In-vivo study data on the active, held by our ingredient partner. It covers the raw material, not a finished ORIZI formula, and we re-verify on our own batch before any number is printed.
Instant Brightening Toner Pad
Instant brightening complex, sialic acid peptide, low-irritation pad substrate Actives: Ins-White IW-7, Peptide-Ace (Sialic Acid). Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
In-vivo study data on the active, held by our ingredient partner. It covers the raw material, not a finished ORIZI formula, and we re-verify on our own batch before any number is printed.
Cost-effective hair care
Built to a price rather than to a trend. This is the range that fills a shelf, wins a tender or carries an export container while the hero products build the brand.
| Concept | Format | Active story |
|---|---|---|
| Anti-Hairfall Shampoo | 250–500 ml | Grocolli(PD) |
| Anti-Dandruff Shampoo | 250–500 ml | Salidruff, Arnimo(PD)-RSPO |
| Hair Conditioner | 250 ml | Sweet Almond Oil |
Anti-Hairfall Shampoo
Anti-hairfall botanical complex Actives: Grocolli(PD). Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Anti-Dandruff Shampoo
Anti-dandruff active, RSPO-certified conditioning agent Actives: Salidruff, Arnimo(PD)-RSPO. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
Hair Conditioner
Sweet almond oil, RSPO-certified conditioning agent Actives: Sweet Almond Oil. Available as a private-label concept through ORIZI Group; format, fill, shade, fragrance and pack are yours to set.
What can be customised — and what cannot
You choose: the concept and the claim, the format and fill size, the shade, fragrance, pack and artwork, the target cost per unit and the markets you will sell in. We handle: formulation and sampling, stability, challenge testing and the safety assessment, the claim substantiation plan, filling, labelling and release, and NPRA notification plus export documentation.
What cannot change: a texture system has physical limits. A stringy gel needs its polymer to string; a bi-phase needs an oil phase to separate from; capsule beads need a cream thick enough to suspend them. Pushing a formula past those limits to hit a price usually destroys the thing the customer is buying.
How claims are substantiated
We work in three tiers. Tier 1 — demonstration: what a customer can see immediately, such as a film-forming smoothing effect or a colour change. Stated as immediate, never as lasting. Tier 2 — ingredient data: in-vivo studies held by the ingredient supplier for a named active. Useful, shared under NDA, and re-verified on our own batch before a number is printed. Tier 3 — finished-product testing: a study run on your actual formula. This is the only tier that supports a specific numeric claim on your packaging, and it is commissioned per project.
Choosing a concept: a selection guide
| If you are… | Start with | Why |
|---|---|---|
| A creator or digital-first brand | Colour, Bi-Phase | The pour and the shake are filmable; one still image carries the product |
| A clinic or dermocosmetic brand | Plant PDRN & Exosomes, the efficacy concepts | Clinic-adjacent actives with supplier study data behind them |
| A retail or FMCG brand | The Power of Numbers, Milky Micro-Emulsion | Premium perception on a value base; large-format friendly |
| Exporting to Muslim-majority markets | Plant PDRN, Peptide Stack | Plant-derived sourcing and bakuchiol instead of retinol |
| Filling a price-point shelf or a tender | Cost-effective hair care | Engineered to a cost, built for volume |
The ORIZI perspective
The failure we see most often with texture-led launches is not the formula — it is the second order. A striking texture sells the first bottle: the shake, the thread, the colour. Whether the product is pleasant to use on day thirty decides the reorder, and that is a different problem, usually about tack, scent drift and how the texture behaves in Malaysian humidity rather than about the hero active. So we set the sensorial specification early — thread length, break time, dry-down — and hold it across batches, because a texture that drifts between production runs reads to a customer as a product that stopped working.
Limitations and claim notes
Every item in this catalogue is a development concept, not a registered product. Nothing here is stocked as a finished good; each requires formulation, stability and safety work and its own NPRA notification before it can be manufactured, imported or sold in Malaysia. Export markets carry their own rules. Advanced actives including PDRN and exosome-type ingredients are used only where the destination market permits them, and the permitted claim language differs by market. Study data referenced here belongs to our ingredient partners and is shared under NDA, not presented as ORIZI Group’s own. We do not write “medical grade”, treatment or disease claims on a cosmetic notification. Where a concept touches hair growth or compromised skin, wording is cleared with our regulatory team before artwork.
Frequently asked questions
Are these concepts available as ready formulas, or does each need development?
Each one is a development concept built on a texture system we can already make, not a stocked finished good. In practice the first sample comes off an existing base, so the timeline is weeks of adjustment rather than months of ground-up development. Our ready formulas catalogue is the separate list of formulas already documented.
What is the minimum order quantity?
Minimum order is 500 units per product. Pack and component minimums can sit above that on some formats, so we confirm against the components once you have chosen the format and fill size.
Can I put a number like “8 hyaluronic acids” or “6 peptides” on my packaging?
Yes, provided the formula actually holds them and the batch can be made to hold them consistently. We will not print a count the production run cannot support.
Can PDRN or exosome-type actives be used in Malaysia and in export markets?
They are used only where the destination market permits, and the permitted claim wording differs by market. Plant-derived sourcing rather than porcine or salmon materially widens where a formula can be sold, which is why every PDRN concept here is plant-based.
Which concept should a new brand start with?
Two products, not ten: one texture that films well to earn attention, and one value base that carries the range. Colour or Bi-Phase paired with a Power of Numbers cleanser or toner is the most common combination we build.
Is the clinical data on the efficacy concepts yours?
No. It belongs to our ingredient partner and covers the active, not our finished formula. We share it under NDA and re-verify on our own batch before any number is used. A claim on your packaging needs finished-product testing on your formula.
Are these formulas Halal, and can they be exported?
Dr Orizi holds JAKIM Halal certification and manufactures under ISO 22716 cosmetic GMP; the facility is also registered with the US FDA under MoCRA. See Halal OEM manufacturing for how the certification applies to a specific range.
Sources
- U.S. International Trade Administration — Malaysia Beauty and Personal Care market intelligence
- CORQ — K-Beauty 2026: Superdrug's PDRN sales +167% YoY
- GreyB — Korean beauty trends: clinical actives moving to over-the-counter skincare
- Fashionista — the biggest beauty trends for 2026
Update history
- 18 October 2026 — first published: 33 concepts across ten themes.
Building a texture-led skincare range?
Pick two concepts and tell us the claim you want on the front panel and the cost you need to hit. The first sample comes off an existing base. Talk to Dr Orizi · OEM serums · dermatology & aesthetic OEM · viral and digital-first brands.
