Fabric softener is bought almost entirely on scent longevity — softness is assumed, and the customer judges it by whether the shirt still smells good at the end of the day. Fragrance encapsulation is what delivers that: microcapsules break as the fabric moves, releasing scent through wear. That is the technology worth investing in here rather than a higher fragrance dose.
Key Highlights
- Ready-to-brand formula — adjust actives, fragrance and texture
- Full private-label packaging and label support
- Halal-compliant manufacturing
- Made in Malaysia under your own brand
Key Ingredients
- Cationic Softening Agents — coat the fibre so it feels soft
- Encapsulated Fragrance — releases gradually as clothes are worn
- Anti-Static Agents — stops cling and crackle
- Concentrated Option — available as a smaller-dose format
Main Uses
- Long-Lasting Fragrance
- Gentle on Hands
Target User
- Household
- Hotel & Hospitality
Use / Surface
- Laundry
- Air & Fabric
Claims & Features
- Halal-Suitable Formulation
- Long-Lasting Fragrance
- Phosphate-Free
- Concentrated Formula
Testing & Evidence
- Stability Tested
- Performance Tested
- Third-Party Lab Testing Available
- JAKIM Halal-Certified Manufacturing
Market Positioning
- Mass Market
FAQ
Can I sell Fabric Softener (Long-Lasting Scent) under my own brand?
Yes. Fabric Softener (Long-Lasting Scent) is an OEM ready formula from ORIZI Group in Malaysia – we manufacture it under your brand name, with your packaging and label.
Is Fabric Softener (Long-Lasting Scent) a ready formula?
Yes. Fabric Softener (Long-Lasting Scent) is a proven, production-ready formulation. You can sample it, brand it and launch without starting formulation from zero.
Can Fabric Softener (Long-Lasting Scent) be customised?
Yes. Selected details such as fragrance or flavour, colour, active levels and packaging direction can be customised to fit your brand.
What is the minimum order quantity for Fabric Softener (Long-Lasting Scent)?
MOQ depends on the tier shown on this page. R2B launch-ready packages start from just 50 units, and standard private label runs typically start from 500 units.
How long does it take to launch Fabric Softener (Long-Lasting Scent)?
A typical ready-formula launch takes about 1-2 weeks, and selected fast-track projects can be completed in as fast as one week.
How much does it cost to start?
Starting cost depends on quantity and packaging. R2B launch packages can start from RM3,000 – one of the lowest entry points in Malaysia.
Enquire for MOQ
