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With rising awareness of sun protection and skin health, the demand for sunscreen in Malaysia is stronger than ever. If you’re looking to start a beauty or skincare business, launching your own sunscreen brand in Malaysia can be both profitable and impactful. Whether you’re going for a private label or custom formulation (ODM), this guide shows you how to start from zero to launch.
Why Sunscreen Is a Growing Market in Malaysia
The tropical climate, rising UV index, and beauty-focused culture in Malaysia have made sunscreen a daily necessity for many consumers. Skincare users are no longer satisfied with whitening or anti-aging alone—they want broad-spectrum UV protection that fits their skin type and lifestyle.
Trends driving growth:
- Awareness of UV-related skin aging and pigmentation
- Rise in tinted sunscreen and makeup hybrids
- Strong demand for Halal-certified sun protection
Sunscreens for oily, acne-prone, or sensitive skin
Types of Sunscreen You Can Launch
Before working with an OEM manufacturer, decide your product direction:
| Type | Description | Suitable For |
|---|---|---|
| Physical (Mineral) | Zinc oxide, titanium dioxide; gentle on skin | Sensitive skin, baby care |
| Chemical | Absorbs UV rays (e.g. avobenzone, octinoxate) | Lightweight, invisible finish |
| Hybrid | Combines both for better coverage | All-skin solutions, daily wear |
| Tinted | Adds skin tone coverage (BB cream effect) | Women, makeup replacement |
| Spray / Stick | Easy-application formats | Sport, outdoor, men’s grooming |
Customization options: oil-free, water-resistant, SPF30 to SPF50+, matte finish, fragrance-free, and more.
How to Develop and Launch Your Sunscreen Brand
To start your own sunscreen brand in Malaysia, follow these steps with an OEM or ODM partner:
| Step | Description |
|---|---|
| Decide your product type | (e.g. SPF 50++ tinted sunscreen for oily skin) |
| Choose OEM or ODM | Private Label (OEM): Pick ready formulas, fast launch ODM: Create unique formula with your own ingredients/claims |
| Product sampling & SPF testing | OEM lab will provide stability, texture, and SPF efficacy data Optional: Dermatologically tested, water resistance test |
| KKM Notification | Mandatory for all sunscreens under Malaysia Cosmetic Regulation OEM can assist with Product Information File (PIF) and submission |
| Design your branding & packaging | Choose tube, bottle, stick, or sachet Design your logo, color theme, and box (most OEMs offer this) |
| Production & delivery | MOQ ranges from 300 to 3,000 units depending on the factory |
Regulations: What You Must Know
In Malaysia, sunscreen is considered a cosmetic product, but additional care is needed for SPF-related claims. You must:
- ✅ Notify with NPRA (KKM Cosmetic Notification)
- ✅ Provide SPF testing reports to support your claim
- ✅ Label correctly: SPF level, PA rating, directions, warnings
- ✅ For Halal products: Ensure ingredients (e.g. emulsifiers, UV filters) are JAKIM-approved
Factories like those under ISO 22716 or NPRA GMP ensure safe and compliant production.
Marketing & Positioning Your Sunscreen Brand
In a competitive space, branding matters. Here’s how to stand out:
- 🌞 Niche Down: Market to hijabi women, acne-prone skin, men, sporty teens, etc.
- 📦 Smart Packaging: Minimalist design, leak-proof tube, portable size
- 📱 Content Marketing: Educate about UV, how to use SPF, myths & facts
- 🧪 Claim Authority: “SPF50+ Tested in Lab”, “Made in GMP Certified Factory”, “Halal Certified”
- 🤳 KOLs & Testimonials: Before-after pics, TikTok demos, glowing reviews
Don’t just sell sunscreen—sell confidence, comfort, and long-term skin health.
Launching a sunscreen brand in Malaysia is a smart move in today’s beauty landscape. With the right formulation, strong branding, and compliance with local regulations, you can enter a high-demand market with a product that truly makes a difference. OEM and ODM partners like ORIZI Group offer full support—from formulation to Halal and KKM documentation—so you can focus on growing your brand with peace of mind.
