Table of Contents
Collagen drinks are among the fastest-growing wellness products in Asia. With growing demand for anti-aging, skin-brightening, and joint-support supplements, it’s no surprise that many entrepreneurs want to launch their own collagen drink brand in Malaysia. This guide walks you through everything—from choosing the right OEM manufacturer to understanding regulations and certifications.
Why Collagen Drinks Are So Popular in Malaysia
In Malaysia and across Southeast Asia, collagen drinks appeal to:
- 🧴 Beauty-conscious consumers (especially women aged 25–45)
- 🎯 Functional health seekers who prefer drinkable formats
- 🌱 Halal-conscious buyers looking for clean and ethical supplements
Search interest and TikTok trends around keywords like “skin glow”, “anti-aging”, and “collagen booster” continue to rise. This makes collagen drinks a high-demand product category for private label or OEM entrepreneurs.
Types of Collagen and Functional Add-ons
There are many collagen types, but most collagen drinks in Malaysia use:
- Marine Collagen Peptides (from fish): Small molecule size, better absorption
- Bovine Collagen: Rich in Types I & III, more budget-friendly
- Porcine Collagen: Common in global markets but not Halal-certified
Popular functional ingredients to enhance results include:
- ✅ Vitamin C – Boosts collagen synthesis and antioxidant protection
- ✅ Hyaluronic Acid – Improves skin hydration
- ✅ Elastin & Ceramides – Improve elasticity and skin barrier
- ✅ L-Cysteine or Glutathione – Brightening effect
- ✅ Berry Extracts / Pomegranate – Taste, color, and antioxidant support
You can mix and match these depending on your product positioning: beauty, anti-aging, skin glow, or inner health.
Steps to Launch Your Own Collagen Drink Brand
Here’s a simplified process to launch a collagen drink brand in Malaysia with an OEM partner:
| Step | Description |
|---|---|
| Decide your product type | (e.g. SPF 50++ tinted sunscreen for oily skin) |
| Choose OEM or ODM | Private Label (OEM): Pick ready formulas, fast launch ODM: Create unique formula with your own ingredients/claims |
| Product sampling & SPF testing | OEM lab will provide stability, texture, and SPF efficacy data Optional: Dermatologically tested, water resistance test |
| KKM Notification | Mandatory for all sunscreens under Malaysia Cosmetic Regulation OEM can assist with Product Information File (PIF) and submission |
| Design your branding & packaging | Choose tube, bottle, stick, or sachet Design your logo, color theme, and box (most OEMs offer this) |
| Production & delivery | MOQ ranges from 300 to 3,000 units depending on the factory |
Regulatory & Certification Needs in Malaysia
To sell legally and gain consumer trust, your collagen drink should meet:
- MESTI Certification – Basic food safety requirement by MOH
- Halal Certification (JAKIM) – Required if your collagen source is marine or bovine and you want to sell to Muslim consumers
- Nutrition Facts Panel – Label requirement under Malaysian Food Act
- KKM Product Classification – Some borderline products need classification to confirm they are “food” and not “supplements”
OEM manufacturers like ORIZI Group often support you with regulatory filing and ensure your product is compliant for Shopee, Watsons, Guardian, or export.
Tips for Branding and Marketing Your Collagen Drink
Your brand needs more than just a pretty label. Consider:
- 🟡 Unique Selling Point: Marine collagen? 5-in-1 beauty blend? Doctor-endorsed?
- 🟡 Emotional Branding: Glow from within, confidence, timeless beauty
- 🟡 Influencer & Social Proof: Testimonials, before-after stories, reviews
- 🟡 Sampling Campaigns: Introduce sachet/promo packs to gain trust
- 🟡 SEO & TikTok Content: Target keywords like “collagen drink Malaysia”, “glowing skin”, “Halal collagen”
Many brands that succeed don’t just talk about “collagen”—they connect emotionally with specific audiences (e.g. brides-to-be, moms, working professionals, beauty lovers).
Starting a collagen drink brand in Malaysia is easier than ever with the right OEM partner and a clear product vision. Collagen is a versatile, high-demand ingredient that can be marketed through beauty, wellness, and anti-aging angles. Focus on quality, compliance, and strong branding—and you’ll be well-positioned to tap into one of Malaysia’s hottest wellness trends.
